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Problems Perceived by Producers and Retailers in Conventional Agricultural Markets

Department of Extension Education, CCS Haryana Agricultural University, Hisar-125 004 (Haryana), India
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(Received : June 24, 2017; Accepted : August 18, 2017)


The aim of this paper was to find out the major problems perceived by the producers and consumers in conventional
agricultural markets in Haryana. The study was conducted in two districts of Haryana, namely, Hisar and Sonipat. The study resulted that very serious problems among the producers and retailers found were : lack of marketing facilities with the mean score of 1.74, increasing cost of agricultural production (1.62), lack of storage facilities (1.36), malpractices in procuring agro-produce (0.85), lack of market information (0.83), lack of sufficient funds for agricultural production (0.33), delay in payments (0.31) and middlemen taking away the profits (0.18) as per producer’s response. On the other side, lack of refrigerated carrier vehicles (1.25), lack of cold storage facilities (1.21), wastage of agro-products (0.79), annoying customers (0.69) and unstable prices of agro-products (0.15) were serious problems perceived by the retailers in conventional agricultural markets. Further, it was observed that majority of the producers had good knowledge towards problems in conventional agricultural markets.

Key words : Agricultural markets, problems, producers, retailers