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Economic Analysis of Marketing of Pearl Millet in Jhunjhunu District of Rajasthan

Directorate of Extension Education, Agricultural University, Jodhpur-342 304 (Rajasthan), India
*(e-mail :; Mobile : 9460706906
(Received : May 25, 2018; Accepted : July 13, 2018)


The marketable surplus had a tendency to increase with increase in farm size. Due to cash needs in the post-harvest period, the small farmers don’t stock pearl millet for sale in lean months; therefore, there was no difference in marketable and marketed surplus of pearl millet. The market analysis of pearl millet revealed that channel II was more remunerative because farmer’s share in consumer rupee was highest (83.29%). Net share of wholesaler was higher in channel II (6.15%). Net share of commission agent was 1.23% only in channel II. The net share of retailer was highest (5.43%) in channel I. The analysis of price spread in channel II indicated that producer’s share in consumer rupee was 83.29% and the price spread was 16.7%, out of which, 9.19% was accounted for marketing cost and 7.51% for margins.

Key words : Economic analysis, marketing, pearl millet, Jhunjhunu, Rajasthan