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Importance of Traceability in Food Supply Chain for Brand Protection and Food Safety Systems Implementation

NAVNIDHI CHHIKARA, SUNDEEP JAGLAN1, NEELESH SINDHU2, ANSHID V., MANGA VEERA SAI CHARAN AND ANIL PANGHAL
Department of Food Technology and Nutrition, Lovely Professional University, Phagwara-144 411 (Punjab), India
*(e-mail : anilpanghal@gmail.com; Mobile : 99880-49760)

ABSTRACT

Traceability continues as a hot topic for food manufacturing industry to ensure the safety of the domestic and global food supply, government regulations and brand protection demands from customers. In these days and age of global recall of product and strict compliance regulations from both government agencies and retail customers, traceability and recall procedures are most important than ever. Each segment of the food product manufacturing industry needs to ensure that their traceability efforts are up to the highest standard in order to protect brand image in market. These growing requirements are pushing food processors to maintain upstream and downstream traceability in supply chain. Food manufacturers and processors are currently facing challenge to identify an approach for traceability which should be cost-effective and suitable for their current operations without any major changes. FSSAI recently released guidelines for recall and defined recall as an activity to remove food products from market at any stage of the food supply chain, including that possessed by consumer, which may pose a threat to the public health or food that violate the Act, or the rules or regulations made thereunder

Key words : FSSAI, batch code, food fraud, food defense