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An Economic Analysis of Seed Marketing Channels for Paddy and Wheat Crops in Haryana

Department of Agricultural Economics, CCS Haryana Agricultural University, Hisar-125 004 (Haryana), India
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(Received : March 7, 2019; Accepted : April 18, 2019)


Quality seed holds key position as it alone contributes nearly 20-25% more to the agricultural production.
One district for each crop viz., Karnal for paddy, Sirsa for wheat and cotton, Bhiwani for rapeseed and
mustard and bajra crops were selected purposively representing highest area under these crops. The data
for cost structure in public sector were collected from the HSDC Head Office, Panchkula and from private
sector, it was calculated on the basis of random sample. Seed industry in Haryana consists of 12 public
and 134 private seed processing units. Margins of wholesalers were 4.14% and retailers were 8.52% found
in channel II in paddy. In wheat, the margins of wholesalers and retailers were 6.64 and 7.98% in channel
III. Margins of government agency were 5.90% in channel II. Margins of retailers were 10.18% in paddy in
channel III. In wheat, the margins of retailers were 10.06% in channel IV. Price spread in channel I was
30.9 and 11.14% in paddy and wheat, respectively. Marketing efficiency in channel I was 2.23 and 7.97 in
paddy and wheat, respectively. In channel II, it was 0.97 and in channel III, it was 1.01% in paddy. In
wheat, efficiency was 7.97, 1.10 and 1.18 in channels II, III and IV, respectively.

Key words : Margin, paddy, wheat, efficiency, wholesaler, retailer